In March of 2012, that was the question on millions of people's minds.
The latest issue of Forbes had just hit the newsstands. And there, smiling on its cover, was a woman named Sara Blakely, creator and founder of Spanx and the youngest-ever female to make the magazine's coveted "World's Billionaires list."
Everyone who saw the issue wanted to know how this 41-year-old turned $5,000 in savings and a pair of cut-up pantyhose into a billion- dollar brand in less than a decade… and turned herself into one of the richest people on the planet.
It wasn't long before Sara got the chance to reveal the answer, in an ABC News interview with veteran journalist Diane Sawyer.
During that interview, Sara told Sawyer about the role her dad's constant encouragement played in buoying her through failures. She talked about her best friend's unshakable faith in her potential, and how it got her through the company's early days of struggle and defeat.
And she mentioned something else…It wasn't something broad, like "goal setting" or "self-discipline."
It wasn't something unattainable, like a big inheritance or an angel investor.
It was an audio program.
Not just any audio program. One of the most beloved bestselling audio programs of all time: How to Be a No-Limit Person by Dr. Wayne Dyer.
"I always had it on," Sara Blakely recalled of this program, which her father had given to her when she was just 16 years old. She even went so far as to suggest to her principal that it be added to her high school's curriculum. "I listened to that series so much, I actually memorized [it]!"
You've probably heard of Wayne Dyer. He's been on countless TV and radio programs, hosted multiple PBS specials, written numerous bestselling books, and authored some of the top programs Nightingale-Conant has ever published.
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