If you’re hoping to make money from a sales funnel,
then by far the most important thing to consider is your targeting.
In other words, how are you ensuring that it’s the right person who is receiving your marketing messages?
How are you ensuring that the people who find their way to start of your funnel are the right kinds of customers?
This is called ‘targeting’ and it is actually the difference between
making massive money and making no money whatsoever.
The best way to demonstrate why targeting works so well is to think about sales.
In sales, you have the people who start out their careers cold calling
and selling things like training courses.
These are people who will be picking up the phone
and trying to sell something expensive to a random stranger.
Now, some people will be very good at that and those people are going to be the ones who do well.
As they progress, they will be given better and better jobs within their
organization and eventually this will result in them earning big bucks.
What’s the best position? Selling to qualified customers who have a lot of money.
Think about it: if you can sell something to strangers who probably don’t have much money,
it will be child’s play to sell to wealthy individuals who have already told you they want to buy!
This is the concept that sales is based on and it’s how you’re going
to make sure your business is successful when you’re using a sales funnel.
Because the equivalent with a sales funnel is simple – it means finding targeted customers and sending them to your site.
It means finding people who are interested in your niche, who are the right age and sex and who have the right income.
Using PPC of course! PPC stands for Pay Per Click and this is a type of advertising where you only pay each time someone clicks on your links.
PPC ads can be placed either on Google searches (through Google’s ‘AdWords’) or they can be placed on Facebook, where they will target people based on not only their age, sex and location but also on their hobbies, interests and job title!
If you can do this, then you can find the exact kind of person who is likely to buy from you and then make sure that these are the people who start their journey through your sales funnel. That way, you are destined to succeed!
Here is an infographic of 7 Traits Internet Millionaires have in common.
One of the key stages with any digital marketing strategy is what happens right before your sales funnel.
IN other words, how are you bringing people to your brand in the first place?
What are you doing to get them on your site?
And how do you know that they’re going to be interested in what you’re selling?
This is where PPC comes in. PPC is of course ‘Pay Per Click’ advertising and the two biggest networks are Google AdWords (which lets you place ads on searches) and Facebook Ads (which lets you target people by the details they have given Facebook).
But simply using PPC is not enough, if you’re going to be successful then you need to use PPC correctly and this will mean thinking about it in a highly systematic and logical way.
How to Build the Perfect PPC Campaign
A good PPC campaign starts with the right targeting.
This means knowing exactly who your target demographic is and where they’re likely to be/what they’re likely to be selling.
It stands to reason that if you’re selling to someone who is interested in your product, you will shift more units!
But just as important is to think about your cost per click (CPC).
This is the maximum bid you are willing to spend when someone clicks on your ad.
The more you pay, the more your ad will be seen in competitive searches.
Conversely though, your objective is of course to keep
this overhead as low as possible, so that you can maximize your profit margin.
And to do that, you need to calculate exactly how much each customer is going to be worth to you.
This means calculating your CLV or ‘Customer Lifetime Value’.
That means identifying not only how much your visitors are worth to you in the short term
but also how much they are worth to you in the long term – how many times does the average visitor buy once from you?
And how many times do they progress to the next stage in the funnel and buy a more expensive item from you?
You need to calculate this, such that you have an average for the overall spend of each customer.
This is how much you can afford to spend.
Better yet though, you’re now going to watch those visitors that you’re paying for and see how likely they are to buy from you once, twice or more.
That’s because the CLV will be more or less for each customer dependent on how they got to your site.
Goal tracking will allow you to do this and that way, you will then know how much you can afford to invest in each of your visitors.
I've put together a fact-filled guide to building a sales funnel.
Download your copy today from this page.
Watch this Video and learn why most marketers struggle to turn leads into sales with their websites
If you want to learn more about how I can help you get: MORE LEADS and MORE TRAFFIC...then watch this webinar.
1. Want to Know the Tools in My Arsenal? See My Killer Marketing Tools Here
2. Limited Time: Get FREE access to my Marketing Transformation Course that will transform you into a full-time marketer.
3. Have you seen our full-length documentary story? Watch it now.
4. Want to work directly with me? Looking for help in your current business or looking for a good system that will work for you? Contact us and my team will get right back to you.
This is the one of the best marketing tools of all time WATCH THE NEW VIDEO HERE.
Check out My Latest Posts:
1. How to Create a Successful Brand on Social Media
2. Whats an Easy Facebook Based Business to Start?
3. The Ultimate Youtube SEO Cheatsheet 13 Simple Tricks Elite Marketers Use To Consistently WIN Traffic
4. 5 Quick and Easy Facebook Engagement Hacks
5. Here's why you need to Focus on Video in 2017
6. 4 Cleaver ways to Boost Conversions across all of your Social Channels
7. Your Complete Guide to Shopify for Ecommerce
8. Feeling Stuck? Here are 13 Ways to Break out of a Slump
9. The 5 Key Elements to Attract More Success in your Life
10. How to use Periscope for Business Infographic
11. 13 Ideas you can use to Turn your Ideas into Million Dollar Products
12. The top 10 Mistakes Entrepreneurs Make
13. How to Generate Monster Traffic from Video (Case Study)
14. The Most Exciting and Disruptive Entrepreneurs to learn from in this Generation