blogging Bootcamp Day 1: Can I read your Diary?
How to Start a Blog
When you are starting to blog, it is important that you never give up. You are not going to get a lot of readers your first day, and even your first week, and that is okay. Just keep writing what you are passionate about, and the readers will come to you.
Try making a blogging set-up. You're not just going to be writing, you must also create goals, strategies, and evaluations. You must create a place where you may focus on your main goal. Try pick your own particular type of set-up, such as pen and paper to start making a plan for the success of your blog.
Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers' have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.
Incorporate sharing widgets for social media sites. As you strive to build your readership base, social networking is a perfect way for your readers to share with others. By offering opportunities for your blog to be broadcast to friends and family, you will drive your follower base up drastically.
If you can, you should make use of a custom WordPress theme. In today's time, readers have the ability to recognize themes that are very generic in nature. Using these generic themes are just fine as long as you change up your header design so that it is more unique.
Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.
Use empty space to improve visual interest in your page. There is a reason why those who produce hard copy material abide by certain formatting rules. Margins, spacing between lines and blocks of text, and even spacing between sentences is important to the overall visual effect of your blog.
If you want to succeed with blogging, you need to make sure that you know what you are doing. Take the time before you start your blog to do research, so that you can make sure to get out of it what you want. Read as much as you can on the subject, and be 100% certain that you have all the knowledge that you need.
As was discussed earlier, bloggers are omnipresent now. There are lots of reasons to develop a blog, but every one has the same broad purpose of conveying messages to readers. Use the tips above to better define and formulate your message in your blog for your intended audience.
How to Write Content That People Will Want to Read
Note that this isn’t really about the way your write.
Or at least that’s only part of the puzzle.
Instead, writing content that people will go out of their way to read is all about choosing exciting topics, giving them great titles and knowing what it is that makes people click.
A good place to look for some answers is to ‘clickbait’. Clickbait is basically any content that is designed to encourage clicks, even if it isn’t entirely honest in how it goes about that. Normally clickbait titles are purposefully provocative or misleading and this gets people to click on them.
For instance, you’ll see things like ’10 Tips to Transform Your Body – Number 4 Changed My Life!’ or ‘You’ll Never Believe What Happens to This Woman in This Shocking Video!’.
For most people the curiosity/promise of the title will elicit a click even if the content doesn’t live up to that promise.
Clickbait does work and it generates plenty of hits for your website. The problem is that it’s also misleading and as such, it can damage your branding.
The trick is to take what works about clickbait and to use it in a more honest manner.
The Right Type of Title
So let us ask ourselves: what is it about clickbait that makes it so successful?
The answer is that it looks different, it looks interesting and it promises something unique/that you haven’t seen before. It would be fine, if the actual content weren’t so lacking.
And clickbait is even more successful thanks to the sheer draught of interesting content on the web. How many fitness sites have you been to where all the articles are on ’10 ways to get abs’ or ‘how to eat clean to lose weight’.
This content is so derivative, we’ve all read it a thousand times!
The key then is to create content that offers something genuinely interesting, that people haven’t seen a thousand times before and that sounds interesting.
For a fitness site, that could look like this:
‘How my fitness addiction nearly ruined my relationship’
‘Cardio acceleration: a new type of cardio fitness that burns 300%+ more fat’
‘Why bodybuilders are stronger than powerlifters’
These sorts of titles are engaging and unique but what’s more is that they’re also meaty and give you the opportunity to write some really great stuff.
That’s how you get clicks and build fans!
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