
Hey, If you're anything like me (and I know you are) you didn't get into being an online Entrepreneur because you wanted to Launch Products all the time
(or work 24/7 on your online business).
I am a firm believer that the reason
most people get into being an
Online Entrepreneur is because
they want to make Recurring Revenue.
The Dream We Share is This:
We Create Something Once... that is easy to maintain... that is easy to drive traffic to.... that people sign up for
because it makes sense for them... and we get paid by them month after month.
But... Most people have no idea how
to pull it off... and even worse, they've
been burned when they tried.
Why is Recurring Revenue So Hard?
Here's why most people screw it up:
• They Lack Experience so They Follow the "Experienced GURUs".
• They Try to do what That GURU is Doing Now.
• They Don't Do what That GURU did in the Beginning.
• They find that they don't have the resources to pull it off.
• They get Frustrated when they don't have any success early on and lose interest...often with only a smaller
bank account to show for it.
So How Do You Put together a Good Subscription Program?
The Rules to Building a Subscription Program that WORKS.
[First Rule]
Stop with the Expensive Membership Software.
If you aren't making a consistent $50k per month it doesn't make any sense to deal with the hassles of membership software... Unless you like paying for expensive tools that make your life (and the life of your subscribers more complicated).
I've said it before and I'll say it again... a membership site software is great.... for those selling the software.... usually not so much for those using it unless they have a team to help them.
[Second Rule]
Stop Trying to Build Expensive Subscriptions
Unless you have a monster online following and you can give them a 10x return on their monthly investment each month.... a subscription over $99 a month doesn't make any sense.
(BTW... I have a few of these and we do really well with them... but its not the kind of thing the average person could pull off and I would never recommend you try to build this style of subscription program).
What You Should Do...
Keep the monthly price low and easy for people to justify as a monthly expense. It's easy for someone to skip a coffee in the morning in order to pay you $9.95 permonth and a ton of people will do it... if you provide something of value (see the "most important rule below" for how to do that).
The best part is that you don't have to be famous or a guru to get someone to pay you $9.95 per month.
[THE MOST IMPORTANT Rule]
Stop Trying to Build a Subscription on "How to" Ideas
Building a Digital Product and Subscription Program are Two Different Concepts.
This is what kills almost everyone's Subscription.
You can't build a Membership or Subscription Program
(that people pay monthly for) on a concept that they could learn from buying a book.
So... What the heck do you build a good Subscription Program on?
The Secret isn't anything complicated... but it will change your life forever once you Figure it out.
The Good News?
Sunday I'm going to tell you EXACTLY what type of content you can build your First Successful Subscription Program on.
Watch Your Email Sunday.
This is Going to Change a Few Lives :)
Garry Mclachlan
P.S. Got a Horror Story from Trying to Start a Subscription Program in the Past?
Share it With Me! Got other questions? I'd love those too! (Just leave a Comment Below)

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