How to Crush it with Subscriptions (weird model that works)
Friday I wrote a post and told you
the reason that most of the subscription
programs I see people start ultimately end
up failing miserably...
If you missed the 3 Reasons Most Subscriptions Fail, you can find them here.
So... what was the biggest reason???
Answer: Trying to Build a Subscription on "How To" Content.
What Content Should You Use to Build Them?
- Personal Case Studies This type of content is made up of you doing research on something that is working for someone and then walking people through how it all works so that they can get similar results. The Secret to why this works better than "how to content"? It's real world experience and, while people don't want to hear about the same method over and over again, they never get tired of hearing about new Case Studies of Different People who are successful. (Think about that for a second and you'll realize how true it is)
- Expert Interviews This type of content is pretty simple and is perfect for you if you'd like to build a subscription off of other people's successes. You find a few people who do similar things (and they all do it well in a different way) and you interview them. Once again this works because people never get tired of hearing the exact stories behind why certain people are succeeding in an area (especially if you throw in a step by step to each story).
Now... What Makes a Case Study or Expert
Interview better than simple how to content?
If you're aiming at the right markets and you structure
it correctly... those two types of content never go out
Now... That isn't to say that just throwing together
a set of case studies or expert interviews is enough
to build a successful subscription program.
Even with those two great types of content, you still
have to know how to build a subscription program
In Short... Great Subscription Programs work because you have:
- The Right Type of Content
- The Right Structure to House that Content.
- The Right Structure to Sell that Content.
A True Story on My Love Affair with Subscription Programs:
Over the Last 5 Years I've made it my mission
to build Recurring Revenue into my business.
I've done a lot of things wrong on the way to
getting it right.
But…Along the way I discovered someone who had a similar experience.
That person is Ben Adkins (Marketer Extrodinaire).
Ben has created a formula to help pave the way to success.
I'm going to be letting you in on the formula
that you can use to build you own Subscription
Program and ACTUALLY MAKE IT WORK.
It's Called Snap on Subscriptions
(more on that name and Ben Adkins tomorrow)
A Preview of What’s Inside Snap on Subscriptions:
- The Special Subscription Structure that can Make You A Fortune (without being a constant pain in the butt to update).
- Why Expensive Membership Software isn't Needed. (and what to do instead)
- How Understanding the "Psychology of Collections" is key to a good Subscription Program.
- The EXACT Niches you should build you membership Around. (this is easier than you'd think... but most people miss it and it leads to failure).
- How to Build the Right Kind of Content for your Membership
- The Exact Technical Setup that Makes your Membership Sell Like Crazy.
- How to Create 3 Different Subscription Building Assets in One Swoop. (we all like more income from less work)
- How to Build it All So that it's Powered by Your Autoresponder and a few webpages (I'll show you how to build them and live examples).
- An Over the Shoulder Look at a Membership that has made over $100k and continues to pay over 2 years after it was launched.
- The Complete System to Build Yours in the Next 21 Days.
- A lot More...
All of that and more on our Bonus Page
If you're ready to finally build a recurring income, you won't want to miss this.
P.S. Got Questions about this "Snap on Subscriptions" concept? Just hit me up in the comments and ask!
If you want to learn more about how I can help you get: MORE LEADS and MORE TRAFFIC...then watch this webinar.
1. Want to Know the Tools in My Arsenal? See My Killer Marketing Tools Here
2. Limited Time: Get FREE access to my Marketing Transformation Course that will transform you into a full-time marketer.
3. Have you seen our full-length documentary story? Watch it now.
4. Want to work directly with me? Looking for help in your current business or looking for a good system that will work for you? Contact us and my team will get right back to you.
Brand new video will show you how to use this simple system to reach your goals. WATCH THE NEW VIDEO HERE.
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