One of the key stages with any digital marketing strategy is what happens right before your sales funnel.
IN other words, how are you bringing people to your brand in the first place?
What are you doing to get them on your site? And how do you know that they’re going to be interested in what you’re selling?
This is where PPC comes in.
PPC is of course ‘Pay Per Click’ advertising and the two biggest networks are Google AdWords (which lets you place ads on searches) and Facebook Ads (which lets you target people by the details they have given Facebook).
But simply using PPC is not enough, if you’re going to be successful then you need to use PPC correctly and this will mean thinking about it in a highly systematic and logical way.
IN other words, how are you bringing people to your brand in the first place?
What are you doing to get them on your site? And how do you know that they’re going to be interested in what you’re selling?
This is where PPC comes in.
PPC is of course ‘Pay Per Click’ advertising and the two biggest networks are Google AdWords (which lets you place ads on searches) and Facebook Ads (which lets you target people by the details they have given Facebook).
But simply using PPC is not enough, if you’re going to be successful then you need to use PPC correctly and this will mean thinking about it in a highly systematic and logical way.
Why Use PPC Marketing Anyway?
A good PPC campaign starts with the right targeting.
This means knowing exactly who your target demographic is and where they’re likely to be/what they’re likely to be selling. It stands to reason that if you’re selling to someone who is interested in your product, you will shift more units!
But just as important is to think about your cost per click (CPC). This is the maximum bid you are willing to spend when someone clicks on your ad. The more you pay, the more your ad will be seen in competitive searches.
Conversely though, your objective is of course to keep this overhead as low as possible, so that you can maximize your profit margin.
And to do that, you need to calculate exactly how much each customer is going to be worth to you. This means calculating your CLV or ‘Customer Lifetime Value’.
That means identifying not only how much your visitors are worth to you in the short term but also how much they are worth to you in the long term – how many times does the average visitor buy once from you?
And how many times do they progress to the next stage in the funnel and buy a more expensive item from you?
You need to calculate this, such that you have an average for the overall spend of each customer. This is how much you can afford to spend.
Goal Tracking
Better yet though, you’re now going to watch those visitors that you’re paying for and see how likely they are to buy from you once, twice or more.
That’s because the CLV will be more or less for each customer dependent on how they got to your site. Goal tracking will allow you to do this and that way, you will then know how much you can afford to invest in each of your visitors.
This means knowing exactly who your target demographic is and where they’re likely to be/what they’re likely to be selling. It stands to reason that if you’re selling to someone who is interested in your product, you will shift more units!
But just as important is to think about your cost per click (CPC). This is the maximum bid you are willing to spend when someone clicks on your ad. The more you pay, the more your ad will be seen in competitive searches.
Conversely though, your objective is of course to keep this overhead as low as possible, so that you can maximize your profit margin.
And to do that, you need to calculate exactly how much each customer is going to be worth to you. This means calculating your CLV or ‘Customer Lifetime Value’.
That means identifying not only how much your visitors are worth to you in the short term but also how much they are worth to you in the long term – how many times does the average visitor buy once from you?
And how many times do they progress to the next stage in the funnel and buy a more expensive item from you?
You need to calculate this, such that you have an average for the overall spend of each customer. This is how much you can afford to spend.
Goal Tracking
Better yet though, you’re now going to watch those visitors that you’re paying for and see how likely they are to buy from you once, twice or more.
That’s because the CLV will be more or less for each customer dependent on how they got to your site. Goal tracking will allow you to do this and that way, you will then know how much you can afford to invest in each of your visitors.
Garry Mclachlan is an talented internet marketer and Entrepreneur. He has created Marketing Funnels for some of the Biggest Names in the Entrepreneurial Niche. Welcome to his Blog and Database of ideas created for Entrepreneurs who want to build their brand online and have a life at the same time.
If you want to learn more about how I can help you get: MORE LEADS and MORE TRAFFIC...then watch this webinar.
1. Want to Know the Tools in My Arsenal? See My Killer Marketing Tools Here
2. Limited Time: Get FREE access to my Marketing Transformation Course that will transform you into a full-time marketer.
3. Have you seen our full-length documentary story? Watch it now.
4. Want to work directly with me? Looking for help in your current business or looking for a good system that will work for you? Contact us and my team will get right back to you.
Brand new video will show you how to use this simple system to reach your goals. WATCH THE NEW VIDEO HERE.
Check out My Latest Posts:
1. The 3 Golden Rules of Subscription Programs that Work Passively
2. How to Build a Sales and Marketing Funnel for your Business
3. The Ultimate Youtube SEO Cheatsheet 13 Simple Tricks Elite Marketers Use To Consistently WIN Traffic
4. 5 Quick and Easy Facebook Engagement Hacks
5. The 2 Best Types of Content to Build a Recurring Subscription on
6. 4 Cleaver ways to Boost Conversions across all of your Social Channels
7. Your Complete Guide to Shopify for Ecommerce
8. Feeling Stuck? Here are 13 Ways to Break out of a Slump
9. The 5 Key Elements to Attract More Success in your Life
10. How to use Periscope for Business Infographic
11. 13 Ideas you can use to Turn your Ideas into Million Dollar Products
12. The top 10 Mistakes Entrepreneurs Make
13. How to Generate Monster Traffic from Video (Case Study)
If you want to learn more about how I can help you get: MORE LEADS and MORE TRAFFIC...then watch this webinar.
1. Want to Know the Tools in My Arsenal? See My Killer Marketing Tools Here
2. Limited Time: Get FREE access to my Marketing Transformation Course that will transform you into a full-time marketer.
3. Have you seen our full-length documentary story? Watch it now.
4. Want to work directly with me? Looking for help in your current business or looking for a good system that will work for you? Contact us and my team will get right back to you.
Brand new video will show you how to use this simple system to reach your goals. WATCH THE NEW VIDEO HERE.
Check out My Latest Posts:
1. The 3 Golden Rules of Subscription Programs that Work Passively
2. How to Build a Sales and Marketing Funnel for your Business
3. The Ultimate Youtube SEO Cheatsheet 13 Simple Tricks Elite Marketers Use To Consistently WIN Traffic
4. 5 Quick and Easy Facebook Engagement Hacks
5. The 2 Best Types of Content to Build a Recurring Subscription on
6. 4 Cleaver ways to Boost Conversions across all of your Social Channels
7. Your Complete Guide to Shopify for Ecommerce
8. Feeling Stuck? Here are 13 Ways to Break out of a Slump
9. The 5 Key Elements to Attract More Success in your Life
10. How to use Periscope for Business Infographic
11. 13 Ideas you can use to Turn your Ideas into Million Dollar Products
12. The top 10 Mistakes Entrepreneurs Make
13. How to Generate Monster Traffic from Video (Case Study)
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