If your marketing on Facebook...you should be. Facebook just released a very cool new feature that you can add custom call to action buttons on your dark posts.
Check out the video above and see how to do this and some ideas of what you can do with this new Facebook feature. Imagine having your promoted newsfeed posts show up in your target audiences with a call to action button that takes them where ever you want them to go.
How to Create Facebook Ads With Call-To-Action Buttons
As of this writing, there are three to keep in mind when building ads with CTA Buttons,
1 -- They have to be built in Power Editor in Google Chrome
Facebook will show you how to set up Power Editor here. It's worth setting up Power Editor because Facebook often rolls out new features to Power Editor before the regular Ad Manager.
2 -- They have to be the "Clicks to Website Ad Type" When you build an ad you will choose an "objective" for the ad. The only type of ad that allows CTA buttons at the moment is the "Clicks to Website" objective.
3 -- They have to be unpublished or "dark posts"
An unpublished post simply means that it won't appear on the wall of your Facebook business page. Some marketers call these "dark posts."
Check out the video above and see how to do this and some ideas of what you can do with this new Facebook feature. Imagine having your promoted newsfeed posts show up in your target audiences with a call to action button that takes them where ever you want them to go.
How to Create Facebook Ads With Call-To-Action Buttons
As of this writing, there are three to keep in mind when building ads with CTA Buttons,
1 -- They have to be built in Power Editor in Google Chrome
Facebook will show you how to set up Power Editor here. It's worth setting up Power Editor because Facebook often rolls out new features to Power Editor before the regular Ad Manager.
2 -- They have to be the "Clicks to Website Ad Type" When you build an ad you will choose an "objective" for the ad. The only type of ad that allows CTA buttons at the moment is the "Clicks to Website" objective.
3 -- They have to be unpublished or "dark posts"
An unpublished post simply means that it won't appear on the wall of your Facebook business page. Some marketers call these "dark posts."
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2. 24 Facebook Fan Page Status Updates That will Boost your Engagement
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