Inside this post I am going to break it down in a few steps, and how you can follow this process to build your own sales funnel.
Why Targeting is Everything for Your Sales Funnel
How are you ensuring that the people who find their way to start of your funnel are the right kinds of customers?
After-all you don't sell beef to a vegetarian ...
This is called ‘targeting’ and it is actually the difference between making massive money and making no money whatsoever.
The best way to demonstrate why targeting works so well is to think about sales.
In sales, you have the people who start out their careers cold calling and selling things like training courses.
These are people who will be picking up the phone and trying to sell something expensive to a random stranger.
Now, some people will be very good at that and those people are going to be the ones who do well. As they progress, they will be given better and better jobs within their organization and eventually this will result in them earning big bucks.
What’s the best position? Selling to qualified customers who have a lot of money. Think about it: if you can sell something to strangers who probably don’t have much money, it will be child’s play to sell to wealthy individuals who have already told you they want to buy!
This is the concept that sales is based on and it’s how you’re going to make sure your business is successful when you’re using a sales funnel.
Because the equivalent with a sales funnel is simple – it means finding targeted customers and sending them to your site. It means finding people who are interested in your niche, who are the right age and sex and who have the right income.
Using PPC of course! PPC stands for Pay Per Click and this is a type of advertising where you only pay each time someone clicks on your links. PPC ads can be placed either on Google searches (through Google’s ‘AdWords’) or they can be placed on Facebook, where they will target people based on not only their age, sex and location but also on their hobbies, interests and job title!
If you can do this, then you can find the exact kind of person who is likely to buy from you and then make sure that these are the people who start their journey through your sales funnel. That way, you are destined to succeed!
What does a Marketing Funnel do
You can build a huge list when you target the right audience and offer free training around something that they want. Webinar funnels are really simple and usually comprise of a lead page (to collect leads) and then a thank you page (to confirm subscription and to tell your subscriber what to do next). The final page is a live cast page.
There are literally thousands of ways you can use a sales funnel for your business....you can get our free report that gives you some ideas you can copy.
If you have never built a funnel before or wanted to create one....and need some help you can check out this free report with 13 recurring revenue ideas you can copy.
One of the biggest problems most marketers face after putting all the content together is how to generate leads....I shot this video that explains how to fix it.
See why most marketers struggle to turn leads into sales
An increment is a small change. If you count to ten by going from 1.1 to 1.2 to 1.3, then you are counting in increments.
In psychology, increments are a powerful concept that have been shown to accomplish incredible things. And in selling, this psychological concept becomes an incredibly powerful tool.
So what is an increment in this context and how can you use it to your advantage to sell more?
Cognitive Biases and Psychology
The reason an increment is a powerful concept, is because we are less prone to notice small steps. This is due to a flaw in our thinking (known as a ‘cognitive bias’) that causes us to look at things as they relate to other things.
For example, if you are buying a house for $260,000 and the vendor asks to increase the cost by $1,000 – chances are that you won’t bat an eyelid. After all, what is $1,000 in relation to $260,000?
But now imagine that you’re buying a $5 chocolate bar and the seller wants to increase the value by $1,000… how do you react? You just lost $1,000!
But here’s the thing – you still lost just as much the first time around. You should still have fought just as vehemently not to let the price increase. But you didn’t… And as a result, the vendor got to keep $1,000 extra of your cash!
Increments are similar – they mean gradual increases in price that make the item seem cheaper because it’s only X amount more expensive than it was previously. People are never afraid to spend just $1 more. But if they do this 1,000 times – suddenly they’re spending $1,000!
Selling With Increments
So how are you going to use this in your sales funnel? Simple: by slightly increasing the cost of each item that you sell, so that your customers will gradually be spending more and more money with you and not noticing it.
If you tried to encourage your visitor to spend $1,000 right away on a training course, chances are they wouldn’t be interested.
But sell them an ebook for $100, a video series for $250 and a workshop for $600 and suddenly the jump to $1,000 doesn’t seem quite so much.
They’ve already spent $600 with you, they’ve already had a good experience doing that… so what is $400 more? Why should that matter?
If your looking for more ideas....check out this free training here with 13 Ideas to Create your Next Recurring Revenue stream with a marketing funnel.
This is what our Funnels look like...
If you want to learn more about how I can help you get: MORE LEADS and MORETRAFFIC...then watch this webinar.
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