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Heres the Story from Vitaly....
A little while ago I was talking to someone about their Internet Marketing product and was absolutely shocked to find out that it wasn't converting well.
It's a very large, well-known company, which I'm not going to name, with huge online presence, and some really savvy marketing minds behind it.
So it was a real shocker for me to discover that one of their new products, that has been advertised heavily, isn't selling well.
They asked me to take a quick glance at it and see if I can come up with anything.
I actually owned the product and was already familiar with the sales copy.
But I thought, what the heck, let's see if I can come up with something.
So I started going to through the whole 20+ page sales letter line by line.
The copy was well written, probably by some hot-shot copywriter, and I wouldn't expect anything less, so I was still puzzled as to what the real problem was.
Aside from a few cosmetic things, like adding a few graphs or pictures, at first I couldn't see anything wrong.
And I'm sure those things would make some difference but not a radical one.
But then it hit me.
The more I looked at it, the more I realized a major flaw.
It wasn't the choice of words, they were excellent.
It wasn't lack of proof or a guarantee, all that was in place.
It was the approach, the angle they used.
They were selling PLEASURE instead of pain.
People are a LOT more motivated to avoid pain, then to gain pleasure.
Cure sells better then prevention.
Helping someone get rid of a problem will most likely make you a whole lot more m-oney, then showing the same person how they can have what you think they want.
That's why even great sales copy can fall flat on it's face if the sales argument doesn't address the most important psychological hot buttons your prospect has.
And at the same time...
An average sales letter can kick-a$$ and rake in some serious cash if the right angle is used.
If you'd like to learn how to come up with the right angle in all your sales copy...
... whether it's sales letters, emails, capture pages, sales videos, webinars... or anything else...
Get Copywriters Guild.
It's one thing to know how to write copy, but it's another thing to know how to position it for MAXIMUM SALES.
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You can get started right here...Copy Writers Guild
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