I don’t care what your high school English teacher told you… it has little to do with your writing skills and grammar knowledge.
Writing sales material is all about knowing people.
Knowing their buzz words, and what moves them to take action.
(…so if you’ve ever misplaced a comma, or didn’t use a semi-colon, don’t sweat it.)
And getting people (especially your customers) to take action is actually much easier than you think…
You don’t need a Ph.D. in psychology. Or an extensive writing background.
What do you need to appeal to your audience and convert higher?
You’ve gotta acquaint yourself with your market. What lights their fire? What’s driving them insane? Where do they wish they were?
Ask yourself these questions every time before you write.
This tool will help you do that in the quickest time possible
You’ll notice a huge shift in your response rates.
Talk soon,
Garry Mclachlan

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