5 Quick and Easy Facebook Engagement Hacks

Boost your Facebook Engagement with these 5 Hacks...

Inside this short video you'll discover 5 Quick and Easy Facebook Engagement Hacks you can use to Boost your brands Exposure.   

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“Three million businesses actively advertising on Facebook from all over the world, with more than 70% from outside of the US.

​Steps to have successful Facebook advertising campaign

Facebook has become most preferred option for advertising and promoting businesses, products and events.   The Facebook advertising platform acts as a vehicle for driving customers to your website and for brick & mortar stores, and drive offline customers inside your store.

Lack of proper planning and inappropriate steps can have adverse effect on your advertising campaign. To earn high success rate, follow the below given steps that drives desired results for your advertising campaign. 

Step 1:   Selecting the appropriate type of Facebook ad for campaign    

There are many types of Facebook ads according to their size and purpose of use. It’s important that you select the ad that best caters your need and highlight your brand nicely.

Decide which type of ads you want to use that can help you earn benefits and at the same time fulfill your objective of running the campaign. Choose the ad type which is best suited for promoting your business, product, event or offers.

When advertising on Facebook began there were only right hand rail for advertising businesses. But now ads are also placed in between of timeline that brings more clicks for the advertisement.
 
Step 2: Targeting and bidding on Facebook

Targeting:

Facebook enables its advertisers to choose their targeted audience who can view their ad. Targeting can be done according to geography, age, gender, education, relationship status, workplace and keywords.

Targeting helps in getting your ads reach to appropriate audience so that desired results are achieved from the campaign. Facebook helps in targeting customers whom you are already dealing with, through their user profiles on Facebook and also look for the customers with same interests to bring in more target audience for your business.    

Purchasing an ad from Facebook is just like bidding for getting ad space for your ads to be placed on Facebook.

Your chance of getting ad space can be snatched by someone else if he has put extra in competitive bid.  While bidding it is beneficial to determine how much you should bid for getting the ad space and once you are done with this, optimize the bid you have made.
 
Step 3:   Measuring the campaign    

Facebook and other third party ad buying software providers, provide detailed analysis report on performance of the campaign through various metrics and tools. Make sure that you analyze that report and move forward accordingly to grab more profits through the campaign.
 
Different types of Facebook ads

7 Different Types of Facebook Ads that Boost Engagement

If you are a part of Facebook community, then you would be aware of the effects and benefits of Facebook ads on your business. Facebook ads are the paid messages which deliver information about the product or services offered by the company/ firm / business holding the ad space.

Since Facebook have huge audience base and provides different sort of ads which makes it one of the strongly preferred advertising network by business owners to promote their brand and products.

Different types of Facebook ads are described below:

• External link ads:

These type of ads are preferentially used for promoting blog posts. These ads are published in middle of the newsfeed and is a great way of capturing user attention. These types of ads generate plenty of likes for blog posts or websites by driving clicks on ad.

• Video ads:

These types of ads are posted on right side of the newsfeed and is supported by both mobile and desktop. Such type of ads consist of video, text related to the video or the product offered and a link that lands on the main site of the advertiser. These ads are helpful in targeting specific audience within a limited budget.

• Multi-Product Ads:

These ads are helpful for the business owners who offer more than one service or product and want to promote them all at same time. In these type of ad one can promote up to 3 product with same link for 3 products.

• Photo ads:

One of the effective way for engaging your customers is to attract them through visual content and photo ads is one such way. These type of ads are placed in right column in Facebook and includes text and links associated with the Photo. 

• Hyper local ads:

These type of ads make use Bluetooth beacon and location trackers to search for the business and people that can be customers. These ads are helpful for the people having physical stores and want foot traffic at their stores.

• Event promoting Ads:

Promoting an event is no longer a daunting task on Facebook, Event promoting ads enable business owners to promote their events in hassle free manner by just posting information about the event and pictures related to that event. It helps in attracting users who are interested in events like one you are organizing.

• Offer ads:

If you are running any offer or promotion coupons then it can be useful to attract your customers to take your services. People can redeem the coupon code or offer code by just clicking the ad which redirect them to your site. Such ads are highly useful and effective when you are having last minute sale and need to push inventory. 

Grab our Free Facebook Ads Cheat Sheet and learn how to Target the Right Audience at the Right Time with the Right Message.

HOw to Make your Facebook Posts Matter INFO-GRAPHIC with 7 Statistics that Can Raise your Engagement Rate.

Check out this Facebook Case Study on How to reach 1.5 million people and build an email list of 917 people whilst spending only $42 on Facebook ads.

It’s like a Facebook advertising loophole that very few people are aware of.

This secret loophole is something you can use to run exceptionally successful campaigns, because you will literally force Facebook to show your offer to enormous number of people.
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​Garry Mclachlan is an talented internet marketer and has Created marketing funnels for some of the biggest names in the Entrepreneurial Niche.   Welcome to his Blog and Database of ideas created for Entrepreneurs who want to build their brand online and have a life at the same time.

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