5 FB Ad Techniques for Business
1. Sell Benefits and Solutions, Not Products
There is something decidedly different when it comes to Facebook Ads as compared to Google Ads. When Google presents their ads, the user is already actively searching for a similar service or product. As such, it is very easy to target such people with the sort of products they are in need of at that very moment. For Facebook, you do not have such a benefit so you have to get a bit more ingenious to command the attention of people.
The best way to ensure your ads get noticed by people is to promote a benefit or a particular solution rather than the specific product to be used for such a benefit. As an example, a Facebook Ad saying "Get rid of cellulite the natural way" is bound to command more attention than one promoting "The best anti-cellulite cream in the world."
2. Choose Convincing Action Words
Facebook Ads give you the opportunity to communicate with users using very few words which are not displayed very prominently. To make such a subtle Ad work in your benefit, you need to choose your call-to-action words very carefully. Opt for words and phrases which prompt the reader to have a glimpse of the sunny world that awaits them when they get off the seat, purchase your product and improve their lives.
3. Ask a Question
Facebook Ads based around a well phrased question are much more likely to garner interest and a second glance from Facebook users. There are several reasons why questions have almost a subliminal attraction to humans. To begin with, questions give the impression of a conversation going on. It creates an impression of dialogue and people will be drawn in to respond.
Secondly, people who are trying to solve problems tend to ask themselves questions as they seek for the best solutions. To illustrate the power of Facebook Ads phrased as questions think of a college student looking to improve their grades. Such a student is more likely to think "How am I going to improve my grades this year?" rather than a simple "I need to improve my grades this year". If you phrase your ad using the first approach, it will most likely get more clicks than the second one.
4. Keep your News Feed Ads Short and Prominent
Facebook now allows you to have your ads displayed directly in user's Facebook news feed rather than just on the sidebar. This is a powerful new tool especially when reaching out to users on Smartphones and other portable devices. However, this more prominent leeway to reach out can just easily backfire as it is likely to create a good impression.
The trick to make Facebook News Feed Ads work in your favor is to make them flow as naturally as possible with the rest of the stories and posts the user is browsing through. This is easier said than done though. To begin with, you need to ensure the message is catchy. You also need to present the message as briefly as possible as any amount of convoluted and wound up phrasing is likely to bore or even irritate the readers you are targeting.
5. Offer Freebies
Everyone loves a freebie. However, you must select the items you offer for free carefully to ensure they offer some value to the people reading your Facebook Ads. As a savvy marketer, you need to keep in mind that at best, most of the users coming across your ads are likely to have just a mild interest on the products and services you are selling. The only way to pique this interest further is to convince them that they do not have to pay to enjoy some of the benefits and solutions you are offering.
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