One thing that I see a lot of people doing wrong is targeting too many people. If you're planning on using custom audiences I recommend that you keep your audience size around 5000 people max. If need be split test your Facebook ads with separate custom audiences to see which ad converts better.
Check out the video below to see the tips and how to make your Facebook ads more effective. Be sure to subscribe to me on Facebook here. Be sure to check out this post that shows you a very cool way to monetize your fan pages.
Facebook Custom Audience Tips
Here are 10 Tips you can use with Facebook Custom Audiences you Can Do to crush it with your Facebook ads. (Watch the video above for more details)
Here some of the Best Facebook Marketing Tools you can use to become an unstoppable Facebook Marketer.
These are obviously affiliate links of mine...if you purchase through my links I have some special training on how to get 1 - 2 cent facebook clicks. This is exclusive to buyers of any or all of these products, along with an invitation to my private mastermind.